Afternoon Session
Branding and Positioning Yourself for What’s Next in Your Career; Research, Networking and Packaging

Anne Dela Cruz, Executive Director of Student Affairs Initiatives and Deputy Director to the Vice Chancellor of Student Affairs

Whether you are a career explorer, enhancer or switcher, this session will provide a framework for incorporating research and networking with creating a career marketing kit. The workshop will include interactive activities where you will engage with other participants. This session is geared to jumpstart how you strategize your personal career development.


  • Learn about research tools and resources for career development and job search
  • Create and practice an elevator pitch/positioning statement
  • Provide best practices for networking, informational interviews, and job interviews
  • Discuss what makes a complete career marketing kit (Resume/CV, Cover Letter, References, Portfolio)

Benefits of Attending: Attendees will not only be introduced to career development concepts but will walk out of the session with a working elevator pitch/positioning statement and a checklist of action items.